March 7th

"Bunkspeed Launches Automotive and Transportation Division"

New Detroit-based division to expand Bunkspeed’s 3D rendering into local US, Europe, and Asia markets


Los Angeles, California, March 7th, 2008 – Bunkspeed, Inc., the provider of groundbreaking 3D rendering solutions, announced today it has created an Automotive and Transportation Division to strengthen its customer support presence in US, European, and Asian markets. The new division will base its operations out of Detroit, Michigan.

Following Bunkspeed’s tried and true principle to forge outstanding customer relationships, dedicated service will go hand-in-hand with every sale.

Newly appointed industry veteran Michael Check will lead these efforts as President, Automotive and Transportation Division. Mr. Check will also oversee the recruitment of talented regional technical and sales employees, with a focus on expanding sales of Bunkspeed’s 3D rendering applications into localized markets.

He states, “To succeed in the automotive industry, you have to be present. Email and phone calls aren’t enough. The Automotive and Transportation Division will provide the Bunkspeed brand of highly personalized service that our customers expect – and extend that same level of commitment to our invaluable reseller family, as well.”

With a client portfolio that includes Ford Motor Company, Chrysler, BMW, Pininfarina, Nissan, Honda, and others, Bunkspeed’s HyperDrive has opened up access to high quality CG imagery to the automotive industry. Literally in just minutes, users can apply a vast palette of colors and materials to 3D objects created in popular CAD programs. They can experiment with different lighting effects, import multiple models for side-by-side comparisons, and create dynamic driving animations.

The result is astonishingly realistic imagery that bridges the gap between design, engineering, and marketing. Instant design decisions can be made on a digital model, while companies make the most of their CAD data by transforming them into sleek graphics for web, print, and television ads.

Bunkspeed is a platinum sponsor of the upcoming CGAM conference (www.cgamconference.com) in Hollywood, California, March 10 – 11. Stop by booth # 115 to experience Bunkspeed and “CGI made simple”.