Bunkspeed | News

News 2008

"Bunkspeed Adds Bentley Motors As Customer"
Luxury Carmaker to Capitalize on Real-time Rendering and Driving Simulation

Los Angeles, CA, November 26, 2008 – Bunkspeed, developer of the world’s fastest 3D rendering technology, today announced Bentley Motors as its newest customer. The British luxury carmaker has recently implemented Bunkspeed’s advanced automotive visualization product, HyperDrive, as well as HyperShot, the first all digital camera for 3D data, inside its Concept Design Team.

Bentley decided to look into the future and prepare a vision for the virtual development of vehicles as part of the design process. Existing digital methods have been a long-term frustration and needed improvement. One of the major barriers has been a consequence of their success; many of Bentley’s designers were too busy to pick up some of the newer and more productive tools in the digital workflow. This contributed to a lengthy workflow in the realisation of virtual designs, as designers work with both physical clay modellers and digital modellers.

“The principal task is to create a desire in the designers, to work independently in the digital medium, whilst building an organization that allows this interest to thrive,” says Jim Shaw, head of the Bentley Concepts team. “Bunkspeed was unique among many companies competing for a place in the designer’s workplace. They have focused intensely on making it very easy for creative people to create compelling, imagery for the design decision process.”

Shaw reports that in the past, workflow to develop early concepts varied from designer to designer according to their preference of tools. Some used exclusively digital tools, for example, while others work in more traditional clay process. A new, comprehensive visualization platform would need to provide not only a quicker and more effective process, but also simplicity of method. One which designers could easily learn, and put to use. After a thorough evaluation and benchmark, Bunkspeed’s HyperDrive and HyperShot proved to be such a solution.

Richard Gilmartin, Digital Designer took to the Bunkspeed software right away, using it as a next step after his designs are modelled in Alias Studio. “ For us we anticipate the availability of the animation function within HyperMove in addition to the driving simulation within Hyperdrive. Giving movement to a car and its components in a digital environment really adds interest in a viewing and breathes life into the model.”

Michael Check, Bunkspeed’s President of Automotive and Transportation states, “Given Bentley’s high expectations for world-class design, we are extremely pleased to have Bentley Motors as a customer, and one with whom we can also collaborate in the future to improve our software and make it align even more closely to the needs of the automotive designer.”