News 2008
March 11th
"Bunkspeed Transforms Chrysler's CAD into Lifelike Graphic Images"
Chrysler cites Bunkspeed 3D rendering tools as “key ingredient” responsible for reinventing the auto company’s marketing imagery process
Los Angeles, California, March 11th, 2008 – Bunkspeed, Inc. announced today that Chrysler Group has selected its 3D rendering applications to turn CAD data into professional-quality marketing imagery. Among other benefits, Chrysler expects to significantly decrease ad production costs.
Sample images courtesy of Chrysler:
Using Bunkspeed’s software, Chrysler’s Engineering Graphic Illustration Group (EGIG) can now generate sleek photographic scenery out of 3D models created in the auto company’s CAD applications. A range of colors, materials, and lighting effects can be applied, resulting in realistic, production-ready graphic imagery for print and web advertising.
Producing images in-house is a distinct shift away from the traditional process of hiring creative agencies to produce shoots of real automobiles in real environments, and paying on a per-image basis. In contrast, Bunkspeed’s software requires no particular expertise in creating professional-quality photographic imagery, and comes with a learning curve as short as fifteen minutes.
Scenes can be manipulated in any direction and reproduced as many times as needed. Auto industry marketers can feature multiple makes and models in an ad, minus the high transporation costs typically associated with live locations.
"The Chrysler Group is undergoing significant changes when it comes to the process of creating computer-generated, photo-realistic, vehicle renderings for marketing purposes,” notes John M. Borowski, Manager of Chrysler’s EGIG Group.
He continues, “The use of Bunkspeed’s software has been one of the key ingredients of this metamorphosis by giving us the ability to quickly and efficiently create high-quality imagery at a fraction of the cost experienced in the past.”
Borowski also observes that the software’s short learning curve contributes to a quick return on its sale price: “Due to a very intuitive user interface, our graphic artists became quickly proficient with the software. We began to realize savings almost immediately,” he concludes.
Michael Check, Bunkspeed’s Automotive & Transportation Division President, states, “We are extremely pleased to help Chrysler further capitalize on their valuable set of CAD data. This sale is a great example of how Bunkspeed rendering tools can align marketing, engineering, and design departments to work together through the use of existing company resources.”
Bunkspeed is a platinum sponsor of the upcoming CGAM conference (www.cgamconference.com) in Hollywood, California, March 10 – 11. Stop by booth # 115 to experience Bunkspeed and “CGI made simple”.
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